AI that moves freight
Chain automates the repetitive work behind booking and track and trace, giving your team more capacity to manage exceptions, serve customers, and grow.
The Chain model
Brokerages have always grown by adding people. More loads mean more calls, messages, updates, follow-ups and exceptions, until growth needs another person, and then another. AI changes that equation.
The old model
Every new load adds manual touchpoints and more room for error. Growth has a ceiling, and it's set by how many loads your team can watch at once.
With Chain
AI agents work inside your systems and SOPs to communicate, track, update and follow through. People step in when judgment is needed. More freight, same team, and more time for customers and carriers.
How it works
Booking and Tracking are where the work happens. Autopilot is what does it: one agent, inside your TMS and your SOPs, carrying the same load from the carrier offer to the paperwork.
Goes to carriers who've already run the lane for you, before the load ever hits the board.
Asks for their number first, vets through your vetting platform (Highway, MyCarrierPortal and others), and negotiates inside your start, target and max.
ELD, driver app, a tracking link or plain text. Whatever the carrier already has.
Emails the dispatcher, texts the driver, and keeps every message in one thread per load.
Works the problem until a person is actually needed, then brings them in with the whole story.
Asks for the POD at the dock, reads it, and files it to your TMS.
Then the next load. A carrier delivering into a lane today is a candidate for the load out of it tomorrow.
Products
Three products that share one agent, one memory of your carriers, and one thread per load.
Autopilot
Autopilot follows your SOPs across tracking and booking: carrier outreach, follow-ups, shipment updates and exceptions. Your team takes the loads that need judgment.
Explore AutopilotTracking
ELD, mobile and link-based tracking with automated check-ins, shipment updates, document collection and exception alerts. Your TMS stays current without anyone keying it.
Explore TrackingBooking New
Autopilot goes to your preferred carriers first, negotiates inside your rates, filters the noise, and brings your rep in when there's a load worth awarding.
Explore BookingProof
Every number here belongs to a named brokerage. No averages, and no "up to."
Carrier engagement, vetting, check calls and document collection run on their own.
Live ETAs, delays flagged the moment they slip, and PODs in hours instead of days.
More freight, same team. The people who used to chase updates go back to customers and carriers.
Messaging first
A driver at 65 mph can't take a five-minute call, but he'll answer a text at the fuel island. His dispatcher lives in email. So Autopilot starts in writing, and every reply lands in one thread on the load.
Asynchronous, answered when the wheels stop, and written down the moment he replies.
In the thread they already have, so they never juggle two conversations about one load.
When messaging hasn't landed and the clock is running. The recording comes back into the thread.
A rep on the load gets the full story, and Autopilot stops messaging until they answer.
It stops at the first step that works. Why we text the driver first
After hours
Pickups at 2 AM. A road closure at 3. A driver who needs the pickup number before anyone's at a desk. Autopilot runs the same checkpoints at night that it runs at noon, and leaves your team a short list in the morning.
57 Agent Offices, One Tracking Process: How American Logistics Scaled on Chain
Customer stories
Real brokerages, real loads, and the people who used to do the work by hand.
"We went from three to zero, essentially, with just some eyes on it. We took all of our former track and trace people, and they are now on our cover team."
Steve Ponder Strategy Director, ATS Logistics
~10
more loads booked per carrier rep, every week"I never thought I'd hear myself say a tracking provider could be a game-changing piece of technology."
David Abell CEO, AM Transport Services
Read the story~20
fewer touches per load, and hours back every day"If another broker asked me about Chain, I'd just tell them flat out: get it."
Greg Finnerty COO, Concept Logistics
Read the story6→4
people on tracking, with two moved into new roles"In an industry where everyone tries to make it hard and overthink, Chain doesn't."
Robby Nickeson COO, Schulz Logistics
Read the story"It's a tool that does what it says it's going to do, and it's backed by people who know what to do with it."
Greg FinnertyCOO, Concept Logistics
No sandbox and no slideware. We open a live production environment and walk a load from first offer to final POD."We have the ability to really demonstrate the value behind the solution." Brandon Caldwell, Chain
Autopilot arrives knowing the load lifecycle. Your SOPs go in as plain-English instructions during tuning. No workflow canvas, and no engineers moving into your office.
Integration, tuning and rollout with a named Chain team and a shared Slack channel. No implementation fee. No integration fee.
For every seat on the floor
What Chain changes depends on where you sit.
Cares about growth, margin and headcount
A new customer stops being a hiring plan. Chain absorbs the repetitive work that grows with volume, so revenue can grow faster than payroll.
Cares about control, consistency and SOP execution
Your SOP stops depending on who's working today. Autopilot says the same thing at the same checkpoint on every load, and writes it back to the TMS.
Cares about workload, fire drills and handoffs
Most loads pick up and deliver just fine. Autopilot watches all of them, so your team only hears about the ones that won't.
Cares about commissions, booking more loads and coverage speed
Autopilot works the inbox, filters the offers you'd never take, and negotiates inside your rates. You spend your time on the carriers and loads worth closing.
Cares about trust, responsiveness and status volume
ETAs stay current in the TMS, delays get flagged before the shipper calls, and PODs arrive in hours instead of days.
Apps
Give Autopilot access to the tools your team already uses. Loads flow in from your TMS. Times, statuses, documents, carriers and rates flow back, so your team keeps working where it already works.
"We wanted to solve our own problems. That's how the idea for Chain got started."
Annalise SandhuCo-Founder & CEO
As a carrier, Annalise and Param saw that even when a load was tracking, the work didn't stop. There were still calls, emails, updates and constant coordination around every shipment. So they started building: first visibility and one place for every conversation, then automation, and then the AI that takes the repetitive work off freight teams.
We'll open a live production environment, walk a real load from first offer to final POD, and show you what Autopilot would do with yours.
We'll open a live production environment, walk a real load from first offer to final POD, and show you what Autopilot would do with yours.
