Introducing Chain & Cargo Chief: Simplifying carrier procurement with real-time lane rates

In an industry where pricing fluctuations and carrier relationships significantly impact margins, brokers need smarter, more efficient ways to stay competitive. Cargo Chief’s pricing integration into Chain enables brokers to optimize their pricing strategy with real-time market insights—eliminating guesswork and increasing profitability. "We’re very excited to integrate Cargo Chief to provide our customers with real-time pricing intelligence," said Annalise Sandhu, CEO of Chain. "Freight brokers using Chain can now make faster, smarter pricing decisions without leaving their workflow—saving time and increasing margins. And this is just the beginning"

The Problem: Inefficiencies in Freight Pricing

Traditionally, freight brokers rely on tribal knowledge or manual spot quoting, leading to inefficiencies, lost revenue, and carrier churn. The lack of real-time visibility into market rates can result in brokers overpaying or underpricing loads, negatively impacting both profitability and carrier relationships.

The Solution: Real-Time Pricing, Seamlessly Integrated

With this integration, Chain users can now:

• Access real-time lane rates directly within Chain’s platform, providing up-to-date market insights.
• Make data-driven pricing decisions, reducing reliance on tribal knowledge and manual quoting processes.
• Increase efficiency and profitability by eliminating time-consuming back-and-forth negotiations.

What’s Next? Expanding the Chain x Cargo Chief Integration

This is just the beginning of the collaboration between Chain and Cargo Chief. Future phases of the integration will unlock even greater efficiencies, including:

• Integrated carrier procurement to unlock more capacity.
• Seamless management of carrier offers to streamline your workflow.

About Cargo Chief

Cargo Chief is a leader in freight procurement technology, helping brokers access real-time carrier rates, optimize pricing strategies, and build stronger carrier relationships. Its C4 platform provides actionable insights and automation tools to improve freight operations and maximize profitability. Learn more at https://cargochief.com/.

Getting Started

Customers using Cargo Chief can easily enable the integration in the Chain App Store with the click of a button.

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